At HIBEAUTY, we elevate the artistry of lashes for beauty brands worldwide. As a premium eyelash manufacturer and professional wholesale lash supplies provider, our participation in Cosmoprof Asia 2025 was driven by a clear mission:
to showcase our newest innovations, meet face-to-face with global partners, and gain deeper insight into the rapidly evolving needs of the global lash and beauty market.
This in-depth recap highlights our exhibition performance, buyer reactions, trending product categories, and the strategic outlook shaping the lash industry in 2026.
Cosmoprof Asia—now in its 29th edition—remains the most influential B2B beauty exhibition in the Asia-Pacific region. Hosted at the Hong Kong Convention & Exhibition Centre, it brings together worldwide manufacturers, distributors, salon professionals, and brand owners. For companies seeking reliable lash factories, private-label suppliers, or OEM/ODM partners, the show is the ultimate platform for strategic sourcing.
Based on this year’s conversations, several major B2B trends stood out:
Demand for flexible OEM/ODM services continues to rise
Supply chain stability and production transparency are essential
Material innovation, safety, and consistency dominate purchase decisions
Premium, soft-texture lash products outperform standard options
Cosmoprof Asia once again proved to be the industry’s most valuable global meeting point.
Our cross-functional team—including a Product Manager, Business Development Lead, and Salon Market Specialist—showcased a full portfolio of lash products tailored for brands and salons, including:
·Premium lash extensions
·Trending premade fans (Clovers, YY, W, U fans)
·Newly developed strip lash collections
·Multiple advanced lash materials and upgraded band structures
The booth featured a clean monochromatic design, delivering a professional, modern aesthetic. Many visitors expressed that the booth instantly communicated HIBEAUTY’s identity: high quality, precision craftsmanship, and dependable service.
Key Features:
Matte black natural finish
Ultra-blendable look
Antimicrobial bamboo charcoal–infused PBT
Buyer Feedback:
This line became one of the event’s standout attractions. Over 60% of visiting buyers showed strong interest, noting that they had never seen this material innovation in strip lashes. The matte, natural look positioned it as a premium, differentiation-focused product for brand owners.
Key Features:
Soft, matte “velvet” texture
Fluffy, airy volume
Premium ultra-soft PBT for maximum comfort
Extremely lightweight and suitable for long wear
Buyer Feedback:
Buyers repeatedly emphasized the softness—many stated that HIBEAUTY’s Clovers fans felt superior to other premade fans they tested at the show.
They also highlighted that our full series of premade fan types allowed them to find the styles their markets currently demand, making our collection more complete and attractive for sourcing.
Key Features:
High bonding strength
Rapid, stable setting time
Strong retention after application
Buyer Feedback:
Professionals showed the strongest interest in ultra-fast-drying formulas, especially 0.3-second adhesives. Safety, low irritation, and stability after opening were also consistently mentioned as top salon priorities for 2026.
Key Features:
True 3D multilayer effect from the base
Soft, flexible, invisible lash band
Lightweight for all-day comfort
Buyer Feedback:
Natural-style strip lashes remain global bestsellers. Buyers shared that consumer preference is shifting toward designs with a gradual root-based 3D effect, rather than lashes that look textured only at the tips.
Half lashes, in particular, are trending among younger audiences and daily-wear consumers.
Through more than 80 deep discussions with buyers at our booth, several clear 2026 preferences were identified:
Fast-drying (0.3–0.5s) adhesives are in highest demand
Low-irritation, safe, and stable formulas are top priorities
Longer pot-life after opening is essential for salons
Softness is absolutely non-negotiable
Stiff or plastic-like textures are rejected immediately
Airy, natural volume is trending globally
Natural styles are still the best-selling category
Half lashes are gaining momentum
True 3D effects must begin at the base, not only at the tips
Magnetic lashes maintain strong popularity in Asian markets
Innovative materials (eco, antimicrobial, ultra-soft PBT) are highly welcomed
The global lash industry is entering a new era driven by elevated consumer expectations and a shift toward performance-based, natural-feel materials. The dominant 2026 lash trends include:
Eco-friendly fibers, antimicrobial materials, and ever-softer PBT textures become industry standards.
Premade fans and fast-drying lash glues continue their upward momentum due to their time-saving benefits for salons.
Lightweight 3D design, subtle volume, and half-lash trends dominate both Western and Asian markets.
More brands seek exclusive curls, band structures, and signature textures to strengthen product differentiation.
HIBEAUTY has developed 53 exclusive lash materials and 14 lash band structures, covering all price points and style categories—from ultra-natural to ultra-glam.
We offer support for:
Lash style development
Material and lash map customization
Curl, thickness, and length personalization
Exclusive private-label collections
Packaging design and branding
Brands can create unique, market-ready lash collections with complete manufacturing stability.
We are actively upgrading packaging with:
Visual impact
Lightweight and eco-conscious design
Lower shipping costs
Enhanced shelf appeal
Cosmoprof Asia 2026 was a highly successful exhibition for HIBEAUTY.
Across the three-day event, we welcomed approximately 86 buyers from a wide range of global regions, including:
India, South Korea, Tunisia, Mexico, Philippines, Austria, Italy, Brazil, France, Hong Kong, Canada, Australia, Ordos, Japan, Kuwait, Ireland, South Africa, Indonesia, USA, Iran, Singapore, Mongolia, Russia, Turkey, Kazakhstan, Réunion Island, Malaysia, Poland, Ukraine, and Melbourne.
Key achievements included:
Smooth progress on presenting new products, with strong buyer acceptance
Multiple on-the-spot orders from new clients
Higher enthusiasm from returning customers for our upgraded materials and innovations
Stronger trust through face-to-face communication, significantly accelerating product discussions
More efficient and confident post-exhibition follow-up as a result of strong booth engagement
This year’s Cosmoprof Asia reaffirmed HIBEAUTY’s position as a trusted, innovative, and globally competitive lash manufacturer.
For more than a decade, HIBEAUTY has been committed to creating eyelash products defined by comfort, durability, and superior performance. We are more than a wholesale lash supplier—we are your long-term strategic manufacturing partner.
Whether you are building your next bestseller or planning a fully customized private-label collection for 2026, our team is ready to support your vision with professional OEM/ODM service and innovative solutions.
Ready to create your next standout lash collection for 2026?
Contact HIBEAUTY today to discuss your project, request free samples, and experience a partnership built on trust, quality, and innovation.
HIBEAUTY – Your Vision, Crafted to Perfection.
Quality in Every Fiber, Service in Every Step.
Ai Sheji Cultural and Creative Industry Park, Laoshan Road, Laoshan District, Qingdao City,Shandong Province
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